DRAFT: This module has unpublished changes.
DRAFT: This module has unpublished changes.
DRAFT: This module has unpublished changes.

Link to Lisa Amowitz course website

http://lisaamowitzcourses.weebly.com/

DRAFT: This module has unpublished changes.

ART 91/Portfolio Seminar

Professor Lisa Amowitz
307 Bliss Hall/718-289-5344/mommatoo@optonline.net

 

Description:
Your entire grade will be based upon the portfolio you produce. You will be held to industry standards regarding the quality of your work and the professionalism of your presentation.

 

Your Portfolio
You should end up with no less than eight pieces of your highest quality graphic design work, of which at least six should be new. It is essential that you purchase a professional quality portfolio case in the earliest weeks of the semester so that you can assemble it as you complete your works. You will want to begin placing existing works in the portfolio immediately.


Your midterm grade will be based on your having purchased your portfolio.

 

Resume and Personal Identity System: You will prepare a resume along with a personal identity system. This personal identity system, of which the resume will a part, will consist of a logo, letterhead, business card and portfolio
labeling system. You might also find it useful to create a promotional piece which could take the form of a mailer or possibly even a companion website. You might want also want to create a CD-ROM of your best works and create a mailer that would contain it. This is not considered to be a part of the mai

n portfolio.

Existing Work: You will be asked to choose from your existing work which you might find needs some refinement.


New Work:

We will be creating three new projects:

 

1. Personal identity package

• logo
• letterhead/stationary

• business card

• envelope

 

2. Self Generated Branding project

• logo
• letterhead/stationary

• business card

• appropriate collateral material, i.e: brochure, menu, packaging, catalogue, signage, etc

 

3. Corporate Branding project

• logo
• letterhead/stationary

• business card

• annual report 

 

 

DRAFT: This module has unpublished changes.